Printing 4-color is almost as cost effective as printing 1 or 2-color used to be. Advances in digitial printing has "leveled the playing field" for small businesses. Digital print runs can be as few as a dozen up to 500 quantity, at a low, low cost. You can change your collateral as much as you change your mind. This is great for companies with multiple locations – those who want to print a different address on versions of the same flyer, for example.